Delimiting Relevant Markets
Target markets for any product are not pre-determined! The decision-makers in organizations and their sub-units determine what they consider will be their relevant market. Going Global: Developing a new market or moving into a new geography can be as prospective as it is risky, as a market strategy. Geographic expansion of an organization can be done in a number of ways these days. Researching and understanding the business climate (of the country you wish to expand to), the customer buying behavior, consumer.....