Blogs
3 Best Methods of Planning Your Marketing Budget
08 Apr 2021 | NUUPER | 0
Whether you’re looking at launching a new product or service, or simply trying to boost the sales of an existing one, marketing plays an essential role. It ensures brand visibility to your target audience. So, it is natural to plan your marketing strate...
Why brands should focus their communication to a specific target audience
17 Mar 2021 | NUUPER | 0
After building a product or service, you naturally want to show it to the world. But only showing it does not suffice. You want people to buy your product or service. But there is one problem. There are zillions of businesses out there. And customers are ...
Importance of Sampling and Product Testing before Launching
19 Feb 2021 | NUUPER | 0
In today’s competitive marketplace, promoting a new product or service is often faced with challenges. Consumers are wary of purchasing a new product, especially when the market is saturated with similar products. This is where sampling and product test...
User Feedback – Critical during product development
09 Feb 2021 | NUUPER | 0
The most important part of running a business successfully is satisfying your customers’ needs. You may build a product with the highest number of features and the latest technologies, but unless you do not know where you are heading, you will not get t...
Latest Brands and Products - Discovered on NUUPER
28 Jan 2021 | NUUPER | 0
Creating brand
visibility is crucial for your business growth. The more people know about
your brand, the better are the chances for its sales. That’s the simple
principle of marketing. But to implement this principle, a huge chunk of money
is spent...
How to Volunteer for Consumer Research at Top Companies: A Guide
06 Jan 2021 | NUUPER | 0
What if there
was a way to get paid for evaluating a new product? A way to get early
access to products and services where you can use them and provide feedback?
Something that can also double up as a passive source of income?Well, there is a
way. A l...
FOMO: How Brands Can Leverage This Idea
02 Dec 2020 | NUUPER | 0
FOMO - The Fear of Missing Out is a
psychological technique of marketing that creates a sense of urgency to grab an
opportunity. FOMO is an inherent fear that we all have within us. Nobody wants
to miss out on a good or popular thing as it can imply a ...
How to Cultivate Brand Loyalty
25 Nov 2020 | NUUPER | 0
Building a strong brand image is key to
boosting your business. A positive brand experience makes your customers more
likely to buy from you again. Creating brand loyalty is a long and continuous
process. But the end results are worth it. As per the Pa...
Discussions About Your Areas of Interest & Hobbies - Made Possible Only on NUUPER
19 Nov 2020 | NUUPER | 0
NUUPER is a platform that encourages new
ideas, concepts, and discussions for almost everything surrounding your
day-to-day lives. From getting up from bed in the morning to going to bed again
at night, we all use numerous products and services. These ...
4 Reasons Why User Experiences Matter
06 Nov 2020 | NUUPER | 0
How your users
feel about your product says a lot about how well you know them. It also shows
the extent of research and user testing gone behind creating the product.Take the example
of a mattress startup that wanted to create a unique product that tr...
Agile Methodology for Retail
29 Oct 2020 | NUUPER | 0
Do you know that the businesses that do agile methodology right, reduce their
cost by 25-35%, and accelerate their services by 100-200%?Want to implement an agile methodology for your retail business but don’t know where to
start? Don’t worry. NUUPE...
Iteration – How Multiple User Testing can ensure for the best MVP
21 Oct 2020 | NUUPER | 0
The sure-shot way to ensure the successful
growth of your business is by providing value to your customers. And for this,
you need quality product performance. Multiple user testing helps businesses
collect constant feedback to analyze
product perform...
Perils of Assuming Customer Needs
14 Oct 2020 | NUUPER | 0
Your customers are the soul of your business. If they are
satisfied, then nothing can stop you from becoming No. 1. Happy customers mean
more sales, resulting in higher business growth. That is why customers are the
core of every business activity that...
Do you conduct employee engagement surveys
10 Sep 2020 | NUUPER | 0
Any business has people at the center of it. Working on ways to improve employee’s job satisfaction must be one of the top priority for companies, to ensure continued success. Conventionally, financial compensation has been the most preferred method of ...
Why Selecting the Right Respondents is Significant
07 Sep 2020 | NUUPER | 0
Good research is when the right queries are posed to the right individual. Of course, other factors do count in. But, at the core of any good research are two things – the right question and the right audience. In most surveys, a lot of importance is gi...
Are Online Surveys worth it
04 Sep 2020 | NUUPER | 0
Feedback has been playing an important role in decision making. Be it for the organization to grow or for the users to give their opinion on a particular service or product. Feedback has always been the right method for it. But gone are those days no...
Feedback Made Easy
31 Aug 2020 | NUUPER | 0
Do you have new ideas and products but lack feedback that can gain you a better insight about the user experience? If yes, then you surely must get onto the NUUPER platform. It is the best place for you to implement the 'Evaluation Process' for your produ...
How to ascertain Marketing ROI in 3 important ways
04 Aug 2020 | NUUPER | 0
It
is intrinsically challenging to obtain a value for a marketing campaign.
Companies today invest a lot on a product or service marketing through various
communication channels; nevertheless, do they get the expected result for the
money, as well as ...
EVALUATING COMPETITION
14 Jul 2020 | NUUPER | 0
Business
success heavily leans on the ability to stay ahead of the competitions. In
fact, business competitors are considered to be the driving force for success
by experts. Without your competitors, you would not have a road-map to follow.
Thus, it i...
EVALUATING PRODUCT POSITIONING
11 Jul 2020 | NUUPER | 0
In today's world, markets play a very important role in a common
man's life. Its main duty is to provide us the essential commodities required
in our day-to-day life. It can be defined as a mixture of various systems,
social relations, and institutions...
How research is important through-out the product development phases
18 Jun 2020 | NUUPER | 0
Building new products
helps companies to target new customers and new markets. A well-defined
marketing strategy help to boost product awareness in the market. The most
difficult part of marketing is generating sales. Today every day new products
and ...
Best ways of Assessing Customer Experience
16 Jan 2020 | NUUPER | 0
What goes on in the minds of your customers? The answer to this question could be worth its weight in gold to businesses and marketers alike. In an ever-competitive online landscape, making sure your customers enjoy their time on your pages and have a ple...
How can New Brands assess their Product Affinity – In 3 Steps
10 Jan 2020 | NUUPER | 0
Product affinity means, a consumer’s natural liking for a product. The product affinity analysis is a metrics which is widely used to study consumer behavior in order to cross-sell and to ascertain future purchases. It is also a good indicator of the cu...
Why Evaluation is Important at Every stage of Product Development
02 Jan 2020 | NUUPER | 0
How can you make evaluation an integral
part of your Product Development?Making evaluation
an integral part of product development means evaluation should be a part of everything you do. Design your product by keeping evaluation at the core, collect dat...
LET YOUR FEEDBACK EARN YOU CASH!
18 Dec 2019 | NUUPER | 0
If you ask us, what is the most
exciting part of being at NUUPER? The answer, unanimously will be ‘the
diversity within the community’ and they impact the decision making at large
and small companies. It is interesting as well as
intriguing to see...
Top 3 Reasons Why Products Fail
15 Nov 2019 | NUUPER | 0
A new product launch is always a
cheerful news for both the customer and the marketer, alike. The amount of
efforts and hard-work required in launching a new product is humongous. In some
cases, it could take years between the planning and execution of...
Science of Market Research – the various aspects
04 Nov 2019 | NUUPER | 0
Building a
successful business is not only challenging but difficult. Most often it seems
like the entrepreneur is walking in the dark, with multiple options for
decision making. And basing a business decision on raw intuition can prove
fatal.What cou...
Why brand should collaborate with their users During product development
24 Oct 2019 | NUUPER | 0
Brands invest lots of
money and resources to create new and innovative solutions for their customers
but unfortunately many of these innovations fail. The reason for a product's failure may be many but a very crucial reason that came through intensive r...
MOST INTERESTING NEWLY LAUNCHED PRODUCTS FROM ACROSS THE WORLD
22 Jul 2019 | NUUPER | 0
Every
year extensive numbers of new products are launched throughout the world. However,
only few people become aware of them. Here we have enlisted some of the most
exciting newly launched products of 2017 and 2018. This list covers a wide
range ...
DOUBLE BENEFIT: GET SAMPLES FOR FREE AND GET PAID FOR SHARING YOUR FEEDBACK
18 Jul 2019 | NUUPER | 0
Most of us like to buy new products, but end up using the same products for years together. When it comes to buying something new, we tend to buy products which someone has recommended to us or products that have really good reviews online & offline. This...
Changing Dynamics of Training | Online Feedback Mechanism
17 Jul 2019 | NUUPER | 0
What
is meant by Online feedback mechanism?Irrespective of the specifics, the visible
indicator which tells you that you are succeeding is known as a feedback
mechanism. On a basic level, it provides you a way to tracking performance of the
trainees a...
HOW REVIEWS ARE RENDERING INTO SALES
31 May 2019 | NUUPER | 0
To put it in short, Reviews = Customer Experience!Every touch-point of a brand to a customer, be it in the form of a product or employees or technology makes an impact on the overall image of the brand. The importance of customer experience cannot be...
Challenges of Offline Surveys
10 May 2019 | NUUPER | 0
At some point in business or life, all of us need the help of surveys to make few vital
decisions. But what should be considered as the best methods of carrying out an
offline survey? And how effective will the approach be in collecting the right
data?...
Free samples for trial in india | Nuuper
13 Mar 2019 | NUUPER | 0
Today
consumer market seeks to find products that promise them “QUALITY BRAND + AFFORDABILITY” for all products of day-to-day use.
But when it comes to new products in the market, there is always a hesitation
before trying or buying a new product i...
Latest Launches Across Different Industries
24 Aug 2018 | NUUPER | 0
1. FOR ALL THOSE BEAUTIFUL PEOPLE WHO MAKE
COSMETICS LOOK GOOD!There are hardly any dull days
in the ever changing & ever evolving market of beauty & fashion. Here's your dose of catch-up of new things from the world of make-up.i) Women Eau De Parfu...
Does your product have a market?
04 Apr 2018 | By Guest Writer - Srikanth Vasuraj | 0
Unfortunately not all new ventures end up as success stories. The
reasons are plenty and well known. But start-ups continue to commit those very
same mistakes.
Ensuring success involves implementing the critical parts of the
business plan in a s...
Change is the only Constant
08 Mar 2018 | Guest Writer - Srikanth Vasuraj | 0
With ever-changing market dynamics, it is only the agile who will survive. Most start-ups that I have known or read about had to change the entire business plan atleast once before they could hit on a winner … if at all. So hanging o...
Could there be as many Brands as Products?
21 Feb 2018 | Nuuper | 1
The answer could be YES if we presume that the consumer, to whom you are trying to talk to, is really listening to you. But what if he/she is not listening? Or what if he/she is unable to listen because of the loud noises that millions of other products a...
Delimiting Relevant Markets
22 Feb 2018 | Nuuper | 0
Target markets for any product are not pre-determined! The decision-makers in organizations and their sub-units determine what they consider will be their relevant market.
Going Global: Developing a new market or moving into a new geography can be as pro...