Blogs

Latest Launches Across Different Industries

24 Aug 2018 | NUUPER | 0

1. FOR ALL THOSE BEAUTIFUL PEOPLE WHO MAKE COSMETICS LOOK GOOD!There are hardly any dull days in the ever changing & ever evolving market of beauty & fashion. Here’s your dose of catch-up of new things from the world of make-up.i) Women Eau De Pa...

Does your product have a market?

04 Apr 2018 | By Guest Writer - Srikanth Vasuraj | 0

Unfortunately not all new ventures end up as success stories. The reasons are plenty and well known. But start-ups continue to commit those very same mistakes.   Ensuring success involves implementing the critical parts of the business plan...

Change is the only Constant

08 Mar 2018 | Guest Writer - Srikanth Vasuraj | 0

With ever-changing market dynamics, it is only the agile who will survive. Most start-ups that I have known or read about had to change the entire business plan atleast once before they could hit on a winner … if at all. So hanging onto ...

Could there be as many Brands as Products?

21 Feb 2018 | Nuuper | 0

The answer could be YES if we presume that the consumer, to whom you are trying to talk to, is really listening to you. But what if he/she is not listening? Or what if he/she is unable to listen because of the loud noises that millions of other products a...

Delimiting Relevant Markets

22 Feb 2018 | Nuuper | 0

Target markets for any product are not pre-determined! The decision-makers in organizations and their sub-units determine what they consider will be their relevant market. Going Global: Developing a new market or moving into a new geography can be as pro...